SG
Who We Are

From bedside to bath

Shelly Glo Skincare was born out of a desire for safer, healthier skincare during the pandemic — started in July 2020 by Shelly Wiggan, a nurse based in South Portland, Maine.

Being a nurse, Shelly had seen the after-effects of harsh chemicals in commercial products on people's skin and well-being. This concern sparked the idea to create gentle yet effective solutions at home — formulations free from the parabens, sulfates, and synthetic fragrances that fill mainstream beauty aisles.

From a humble beginning making soaps for her own family, this venture has evolved into a passion to craft 15 unique soaps and body scrubs that help rid skin of dead cells and rejuvenate it, plus nourishing facial serums centered on natural ingredients — embracing the very essence of simplicity and purity.

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Our Story

One nurse's kitchen experiment

The pandemic gave a lot of people new perspective on health. For Shelly — a working nurse — it deepened questions she'd been asking for years: why do so many "skincare" products contain ingredients that actively harm our skin barrier? Why is gentle, effective skincare so hard to find?

So she started experimenting at home. First a turmeric soap for a family member with stubborn acne. Then a coffee scrub for cellulite. Then a body butter so rich her sister-in-law begged for jars to gift to friends.

"We're passionate about more than just great skin — we're building a vibrant community of skincare lovers who share a deep appreciation for self-care and healthy, glowing skin."

What started in a Maine kitchen has now reached customers across the US — soaps, scrubs, butters, oils, and full curated boxes designed around real skincare goals. Every product is hand-mixed, hand-poured, and quality-checked by Shelly herself. No mass production, no shortcuts — just genuine care, ingredient by ingredient.

Our Mission

What we stand for

Clean Beauty

Every formula is free from parabens, sulfates, synthetic fragrance, and other harsh chemicals. Simple ingredients, real results.

Made with Love

Hand-mixed, hand-poured, hand-packed by Shelly herself in small batches. No factory automation — just a nurse's care.

Real Results

Gentle but effective. Customers see real changes — clearer skin, better tone, healthier glow. Backed by ingredients that actually work.

The Journey

From day one to today

July 2020
Shelly launches Shelly Glo from her Maine kitchen with a single turmeric soap, made for a family member with persistent acne.
2021
Word spreads. Friends, family, and patients are asking for soaps. Shelly expands into scrubs and body butters.
2022
First online launch. The Charmeric and Turmeric Glow bars become cult favorites. Customers across the East Coast start ordering.
2023
Curated sets launch — the Acne Box and Glow Up Box bring full skincare routines to customers in one beautiful package.
2024
Catalog grows to 25+ products. Lip care, facial oils, and moisturizers join the collection. Active TikTok and Instagram community grows.
2026
Full website relaunch with new branding, faster shop, and the Skincare Journal — all the same Shelly-made products, in a fresh new home.
Ready to Glow?

Join thousands who've made the switch

Browse our handcrafted clean-beauty collection, or message Shelly directly for personalized recommendations.